Leader in customer experience
analytics & performance services


CustomerInsightTM is a customer experience research company designed to help Residential Homebuilding Professionals uncover their homebuyer, employee and trade/supply partner experiences; turning insight into profitability. Understanding the experience is only the first step to developing and maintaining truly loyal customers. Setting clear expectations of processes, procedures and getting it right the first time is essential to delivering an exceptional experience and maintaining the best brand position in the market.

Our approach

MANAGE THE PROCESS – Identify the key performance indicators that drive customer attitudes and behaviours to ensure your business is aligned to deliver optimal customer experiences.

MEASURE THE EXPERIENCE – Proprietary data collection processes tailored to meet the needs of today’s most demanding companies. Our approach uncovers unique customer insights by integrating data collected through a purchase cycle – the transaction, referral behaviours and loyalty research.

MAINTAIN THE LOYALTY – Immediate tactical feedback to help companies manage day-to-day operations; we employ advanced analytics to help shape long-term strategy and design the optimal future experience. In order to drive a high degree of customer loyalty, an organization’s culture and business processes must be well-aligned to enhance the homebuyer’s experience. Staff awareness, communication, setting expectations, handoffs, incentive programs, and business processes that span multiple departments are a few of the key areas where CustomerInsightTM can help "profitably" enhance the customers’ experience.


To be the most trusted source of customer experience management programs and innovative solutions that drive exceptional brand loyalty anywhere.


Our Mission is to be the trusted brand in providing outstanding research and coaching for leading organizations in the home building industry. CustomerInsightTM aims to achieve its mission through:

Our team

CustomerInsightTM brings together the right team of people who always remain part of the conversation. We continue to answer questions and share knowledge throughout the strategic journey.

CustomerInsightTM is a firm of consummate professionals who form project-specific teams to meet the unique and evolving needs of our clients. Each of our team members has unique skills and specialized experience in particular areas of research; when any project begins we assemble teams of experts with the qualifications and practical experience appropriate to the job at hand. Team members collaborate on every project-both within the firm and on teams within clients’ organizations.

We consider education to be a lifelong engagement and undergo a rigorous program of professional development that includes direct instruction and hands-on practice. We constantly prototype and adopt new research protocols to improve our celebrated speed and accuracy.